10 Things You Must Know About Air Jordan 1
Air Jordan 1 is undoubtedly the most story-like sneaker in the history of the shoe culture. In the era of basketball shoes dominated by black and white, Air Jordan
By Sam Cheung/Jun 3, 2015/
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Air Jordan 1 is undoubtedly the most story-like sneaker in the history of the shoe culture. In the era of basketball shoes dominated by black and white, the debut of Air Jordan 1 “Chicago” and “Bred” shattered the “old order” at the time and opened the glorious road of a legendary sneakers collection. On the occasion of the 30th anniversary of Jordan Brand, Air Jordan 1 "Chicago" is a milestone in this return. In order to pay tribute to the 1985 original, Jordan Brand has also made painstaking efforts to return the shoes to their original appearance: without the sexy heel of the Jumpman Logo, the authentic Nike Air Logo tongue, and the unassuming 9-hole lace design Even the most impressive "no shoelaces" sale is as if we took us to the time machine and shuttled back to the 1985 Chicago United Center. It was an indelible impression of MJ's thunderous, dashing dunks. Here, HYPEBEAST will also offer its deepest homage to Air Jordan 1 "Chicago," while at the same time pushing away the world of stories behind the shoes and sharing its "secret history" with everyone.
Air Jordan 1 High "Chicago" color has only been released 4 times so far
2015 marks the third return of the Air Jordan 1 Retro High "Chicago" color scheme. As the pioneer of the Air Jordan series, after the shoe was introduced in 1985, Michael Jordan announced his retirement for the first time. In 1994, he created the first "Bred" and "Chicago" color matching and was specially created. The "video collection" shoe box and replica card, the same period there are high and low Air Jordan 2, two color Air Jordan 3 (Black/Cement and White/Cement); later in 2013, this classic shoes The model returned to the market once again, but the design has changed a lot compared to the first year. The most obvious feature is the Jumpman logo at the heel and tongue; this year is the 30th anniversary of Jordan Brand, Air Jordan 1 Retro High. "Chicago" reappears in the public view after 20 years in the first year of design. There is no doubt that it has extremely special significance.
Air Jordan 1 High "Chicago" scored 63 points for "God"
Every pair of shoes and its owner will have a legend, Air Jordan 1 is no exception. In the second round of the first round of the 1986 Eastern Conference Playoffs where the Chicago Bulls were visiting Boston's TD Garden, Michael Jordan, who wore Air Jordan 1 High "Chicago", scored 63 points, which was still a fledgling The rookie player is indeed the Celtics team that eventually became the champion of the season. Larry Bird even praised him after the game, saying Michael Jordan was "God wearing shoes."
Air Jordan 1 Retro High "Chicago" 2015 "No Shoelaces" Sale
To pay tribute to the first year, the 2015 Air Jordan 1 Retro High "Chicago" will also be sold as a "no shoelace" and will be placed in the same Nike Air Logo design shoebox as the first year. The shoelace will be held in red, white and black colors for the shoes fans to collaborate freely. It can be seen that Jordan Brand really has a hard time celebrating his 35th birthday.
Air Jordan 1 designer and adidas "3 Bars" brand identity designer are the same person
As Nike's greatest designer in history, the overly dazzling aura of Tinker Hatfield seems to have stolen the limelight from other designers who contributed to the Air Jordan series. But let us not forget that Michael Jordan's first signature shoe was created by Peter Moore. Tinker took over the design of the Air Jordan footwear from Air Jordan 3. Moore was formerly the creative director of Nike Inc. and co-founder of adidas's US headquarters. The adidas classic "3 Bars" brand logo was born under him. It is worth mentioning that while working at Nike, Peter Moore took full responsibility for the brilliant achievements of the Air Jordan series in the 80s until he left Portland to create his own sports company, Sports Inc.
Air Jordan 1 Shoes collar "Fly Wing" Logo was born on a napkin on a flight to Portland, Chicago
At the time, Peter Moore, the creative director of the Nike brand, sat on a plane from Portland to Chicago. He noticed that a young boy with the airline’s pilot “Fly Wing” badge souvenir was drawing inspiration from his model. 1 The "Fly Wing" Logo at the collar of the shoe is immediately drawn on a paper towel in front of you. This symbol also symbolizes Michael Jordan Superman's jumping force and stagnation force, and becomes a timeless classic image.
Air Jordan 1 was "cleared for sale" for $20 in 1985
The release price of Air Jordan 1 at the time of its debut in 1985 was $65 (approximately RMB403 renminbi at the current exchange rate), and it was resold at a high price of $100 (at the current exchange rate of approximately ¥620). In order to meet the huge demand, Nike decided to replenish a large number of stocks. This directly led to a backlog of shoe stocks and even appeared on discounted goods shelves at a price of $20 USD (approximately ¥140 yuan at the current exchange rate).
Air Jordan Launches 3 Versions During First Year Sale
Air Jordan 1 is undoubtedly the most "mysterious" shoe in the history of Air Jordan and even the entire shoe culture. Its audience level after the release is even more complicated. Nike was the biggest bet on Jordan's brand development at the time and he started to design and promote Air Jordan 1 when he was still not famous. From no-one asks to Jordan to start showing off the crazy rush after the superstars' heads, and a large number of shoe stocks caused by “replenishment”, it makes it almost impossible to find and understand the complete Air Jordan 1 Series “Product Catalog” for the first year. Completed tasks. However, the only certainty is that Air Jordan 1 launched a low, high and KO version during the period of 85-86.
Air Jordan 1 High has been released to the world
The NBA's ban on wearing the Air Jordan 1 "Bred" black and red color can be said to have made an immense amount of advertisements for the Air Jordan 1 release. Its significant work has stimulated a rapid increase in the demand for shoes. The ultra-high cost performance of shoes has also attracted the attention of many skateboarders. For example, the excellent cushioning performance suitable for skateboarding, the high tube design that can protect the ankles, and the leather uppers have become Air Jordan 1 from Basketball court enters the powerful capital of skateboarding field.
Michael Jordan I didn't like the design of Air Jordan 1 at first
When Michael Jordan first saw the draft design of Air Jordan 1, he said decisively that he could not wear such a shoe to play the game and claimed that he had a "devil" color. Of course, the word “devil” from the mouth of MJ does not refer to Satan in the Bible, but refers to North Carolina State University, the enemies of the University of North Carolina.
Air Jordan 1 High "Bred" Color Match "Forbidden to Enigma"
Once the Air Jordan 1 "Bred" color scheme was unveiled, it went on the "black list" of NBA President David Stern and banned players from wearing shoes. This is because "the design did not include enough white elements." But even so, Nike is willing to pay for a $5000 penalty fee, so this has also led to the air Jordan 1 "Banned" theme advertising. However, Sole Collector, a well-known sneakers media, questioned this history in October last year, saying that the Air Jordan 1 High “Banned” ad was only a commercial hype, not a real ban on shoes for the NBA, and the real ban on shoes was Nike. Air Ship; In addition, it also pointed out that Jordan himself had never played in the Air Jordan 1 High "Bred", but only through the controversy in the press conference, the modeling process and the 1985 dunk contest.
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