Yeezy Boost series of hot Nike and Jordan brand can not compare
Perhaps it is time to realize that the "sale" is coming. In mid-April, American rap star Kanye West reopened his instagram account. In addition to the announcement of the release date of the two new albums, the grandfather focused on creating a splash for the Yeezy Boost series.
On April 25th, the rap star continued his consistent high-profile style and made a plagiarism in instagram. With the Yeezy Boost series of hot sale in cooperation with Adidas, he claims to be "the highest income earner in the industry" and "higher than Michael Jordan."
At the same time, Kanye West said that the scale of the Yeezy team will be further expanded in 2018 and is expected to recruit 160 people, trying to become a "brand worth more than $ 1 billion." Currently, he has already dug a supply chain supervisor from fast fashion brand Gap.
“Yeezy will become the largest clothing brand in the history of mankind. By working with the best people, we will create some products with more popular prices,” Kanye West wrote on instagram. He even did not forget to mock the former club. Yeezy's success "may never have happened at Nike."
Kanye West
Before cooperating with Adidas, Nike was the old partner of Grandpa, and their joint shoes were called Air Yeezy.
This is the first time that Nike and non-athlete have jointly launched products. Since Kanye West has high popularity, in 2009, the news of the two parties' joint efforts once caused great repercussions. This led to the first product of the original price of 215 US dollars - Air Yeezy 1, was eBay was fired to more than 1,000 US dollars. After three years, in 2012, Air Yeezy 2 continued to be listed.
Air Yeezy 2
Although the product was still sold, Grandpa complained that Nike had limited his creative freedom and did not pay enough.
Kanye West believes that Nike should treat Yeezy as much as the Air Jordan series. However, American brands responded that Yeezy's sports tidal shoes are enough for every few years.
At the same time, Grandpa asked to share sales with Michael Jordan, instead of just holding $4 million in annual wages. In Nike, the shoes endorsed by athletes can usually be divided into 5%, while the 1% required by Grandpa is rejected by the other party on the grounds that he is not an athlete.
A series of contradictions eventually led to the split between the two parties. In 2014, Kanye West with Yeezy formally transferred to Adidas, and Boost midsole technology into them. Yeezy 350 Boost and Yeezy 750 Boost and other shoes have long been buoyed by the sports trend industry.
In 2014, Yeezy officially switched to Adidas.
In 2014, the German brand was once taken by Under Armour to the throne of North America's second child and was in trouble in the US market. But in the past three years, Adidas has recaptured the North American market with brands such as Yeezy Boost. At the time of the slowdown in the growth of Nike and Under Armour brands in the United States, Adidas’ North American sales increased by as much as 27% in FY17. , Grandpa and Yeezy are considered to be the best trump card for the "Americanization" of German brands.
As early as 2000, Adidas and Yohji Yamamoto had established Y-3 to connect sports and fashion. The outsiders believe that this experience has made German brands more willing to accept Grandma’s crazy ideas and the cooperation between them has become more harmonious.
Although Yeezy paid attention to Adidas, Kanye West was still guilty of Nike and its Jordan brand. Today, he also "provokes" competitors in the instagram, claiming that Nike and Jordan are hard to get the success of the Yeezy series.
Nike’s latest 2017 fiscal year report shows Jordan’s annual sales of US$3.1 billion. According to Forbes, Jordan receives at least 100 million U.S. dollars from Nike every year.
Previously, Adidas did not directly disclose the sales of the Yeezy series when publishing its earnings, and its sales were included in the original category of Adidas. Therefore, the overall value of the Yeezy brand is still unknown.
In this regard, Matt Powell, a sports industry analyst under the NPD Research Institute, believes that the popular Yeezy series is more to create a halo effect for Adidas, and indirectly expand the market for other sports lifestyle categories, rather than directly reflected in the Significant contribution to sales.
In 2014, when Grandpa and his Yeezy series were brought under their own control, Adidas promised to pay a base salary of US$10 million a year and give a generous return on dividends. In 2016, the two sides signed a new contract, and insiders revealed that Kanye West was paid higher in the new agreement. As for whether or not Grandfather said - higher than Jordan's $100 million a year, it is difficult for the outside world to judge.
Although Yeezy is still one of the hottest topics in the sneaker industry, the market popularity of Yeezy has declined in 2018 as more and more star-winning series of products such as PUMA have become more common. In particular, new products such as Yeezy Boost 350 V2 are considered poorly matched, and the transaction price in the resale market is as low as 300 US dollars, which is known as the cheapest "coconut shoe" in history.
Maybe see Yeezy heat down, recently, Kanye West has to return to instagram, and released a series of high-profile remarks to restore the focus of public opinion.
The first Yeezy shop opened in Los Angeles, USA.
Kanye Wester said last year that he will open 200 stores specifically for his Yeezy series of shoes. Currently, the first store has officially opened in Los Angeles. Next, Grandpa revealed that this year will expand the team size of the Yeezy series, recruiting about 160 people and helping to realize its brand value of one billion US dollars.
Grandpa sings new shoes on instagram.
In addition, Kanye Wester has also posted a large number of Yeezy products on Twitter. In addition to the new colors of some of the listed shoes, there are also some new shoes. It is reported that these new products are concentrated on the shelf in the second half of the year. Adidas and grandfather have obviously high hopes for this and they can pay attention to her on instagram.instagram
shoeslooks
On April 25th, the rap star continued his consistent high-profile style and made a plagiarism in instagram. With the Yeezy Boost series of hot sale in cooperation with Adidas, he claims to be "the highest income earner in the industry" and "higher than Michael Jordan."
At the same time, Kanye West said that the scale of the Yeezy team will be further expanded in 2018 and is expected to recruit 160 people, trying to become a "brand worth more than $ 1 billion." Currently, he has already dug a supply chain supervisor from fast fashion brand Gap.
“Yeezy will become the largest clothing brand in the history of mankind. By working with the best people, we will create some products with more popular prices,” Kanye West wrote on instagram. He even did not forget to mock the former club. Yeezy's success "may never have happened at Nike."
Kanye West
Before cooperating with Adidas, Nike was the old partner of Grandpa, and their joint shoes were called Air Yeezy.
This is the first time that Nike and non-athlete have jointly launched products. Since Kanye West has high popularity, in 2009, the news of the two parties' joint efforts once caused great repercussions. This led to the first product of the original price of 215 US dollars - Air Yeezy 1, was eBay was fired to more than 1,000 US dollars. After three years, in 2012, Air Yeezy 2 continued to be listed.
Air Yeezy 2
Although the product was still sold, Grandpa complained that Nike had limited his creative freedom and did not pay enough.
Kanye West believes that Nike should treat Yeezy as much as the Air Jordan series. However, American brands responded that Yeezy's sports tidal shoes are enough for every few years.
At the same time, Grandpa asked to share sales with Michael Jordan, instead of just holding $4 million in annual wages. In Nike, the shoes endorsed by athletes can usually be divided into 5%, while the 1% required by Grandpa is rejected by the other party on the grounds that he is not an athlete.
A series of contradictions eventually led to the split between the two parties. In 2014, Kanye West with Yeezy formally transferred to Adidas, and Boost midsole technology into them. Yeezy 350 Boost and Yeezy 750 Boost and other shoes have long been buoyed by the sports trend industry.
In 2014, Yeezy officially switched to Adidas.
In 2014, the German brand was once taken by Under Armour to the throne of North America's second child and was in trouble in the US market. But in the past three years, Adidas has recaptured the North American market with brands such as Yeezy Boost. At the time of the slowdown in the growth of Nike and Under Armour brands in the United States, Adidas’ North American sales increased by as much as 27% in FY17. , Grandpa and Yeezy are considered to be the best trump card for the "Americanization" of German brands.
As early as 2000, Adidas and Yohji Yamamoto had established Y-3 to connect sports and fashion. The outsiders believe that this experience has made German brands more willing to accept Grandma’s crazy ideas and the cooperation between them has become more harmonious.
Although Yeezy paid attention to Adidas, Kanye West was still guilty of Nike and its Jordan brand. Today, he also "provokes" competitors in the instagram, claiming that Nike and Jordan are hard to get the success of the Yeezy series.
Nike’s latest 2017 fiscal year report shows Jordan’s annual sales of US$3.1 billion. According to Forbes, Jordan receives at least 100 million U.S. dollars from Nike every year.
Previously, Adidas did not directly disclose the sales of the Yeezy series when publishing its earnings, and its sales were included in the original category of Adidas. Therefore, the overall value of the Yeezy brand is still unknown.
In this regard, Matt Powell, a sports industry analyst under the NPD Research Institute, believes that the popular Yeezy series is more to create a halo effect for Adidas, and indirectly expand the market for other sports lifestyle categories, rather than directly reflected in the Significant contribution to sales.
In 2014, when Grandpa and his Yeezy series were brought under their own control, Adidas promised to pay a base salary of US$10 million a year and give a generous return on dividends. In 2016, the two sides signed a new contract, and insiders revealed that Kanye West was paid higher in the new agreement. As for whether or not Grandfather said - higher than Jordan's $100 million a year, it is difficult for the outside world to judge.
Although Yeezy is still one of the hottest topics in the sneaker industry, the market popularity of Yeezy has declined in 2018 as more and more star-winning series of products such as PUMA have become more common. In particular, new products such as Yeezy Boost 350 V2 are considered poorly matched, and the transaction price in the resale market is as low as 300 US dollars, which is known as the cheapest "coconut shoe" in history.
Maybe see Yeezy heat down, recently, Kanye West has to return to instagram, and released a series of high-profile remarks to restore the focus of public opinion.
The first Yeezy shop opened in Los Angeles, USA.
Kanye Wester said last year that he will open 200 stores specifically for his Yeezy series of shoes. Currently, the first store has officially opened in Los Angeles. Next, Grandpa revealed that this year will expand the team size of the Yeezy series, recruiting about 160 people and helping to realize its brand value of one billion US dollars.
Grandpa sings new shoes on instagram.
In addition, Kanye Wester has also posted a large number of Yeezy products on Twitter. In addition to the new colors of some of the listed shoes, there are also some new shoes. It is reported that these new products are concentrated on the shelf in the second half of the year. Adidas and grandfather have obviously high hopes for this and they can pay attention to her on instagram.instagram
shoeslooks
评论
发表评论